Agency Fit Scorecard – Free Tool for Founders Hiring Marketing Agencies

Tired of guessing if an agency can actually deliver?

Founders deserve more than pretty decks and big promises.
You need clarity. You need proof. You need a system.

The Agency Fit Scorecard helps you confidently evaluate agencies on what actually matters — from tools and tech stack to creative rigor, team depth, and culture fit.

What You’ll Get:

• A 5-section scorecard to evaluate any agency
• Criteria covering tools, attribution, automation, creative ops, and pricing
• Final scoring system to quickly spot a good fit vs. a red flag
• Kickoff checklist to start your engagement the right way
• Clean, fillable Canva template (landscape) — easy to share, print, or present

Who It’s For:

• Startup founders hiring their first or next marketing agency
• Brand managers managing multiple agency partners
• CMOs & growth leads who want transparency & structure

Why It Exists:

I built this after sitting through too many vague pitches and painful agency mis-hires. This tool removes guesswork and makes your next agency decision a data-backed one.

How to Use It:

1. Download the scorecard
2. Score the agency across the 5 core sections
3. Use the result to guide your decision or kickoff
4. Repeat as needed — it’s designed to be re-usable

BONUS

Includes a Kickoff Readiness Checklist to avoid post-signing chaos.

Price: Free (or pay what you want)

Get it for $0. If it helps you hire better, feel free to drop a tip.